Digital Marketing Executive

At ToD Technologies, we are a growing IT services and digital solutions company providing website design & development, eCommerce solutions, SEO, digital marketing, social media marketing, paid advertising, custom software development, and Tour & Travel services to clients across the USA, Canada, UK, Australia, UAE, and India.

We are looking for a Digital Marketing Executive with 1–3 years of experience who can manage digital marketing campaigns, social media platforms, paid advertising, and lead-generation activities. The ideal candidate should have hands-on experience with Meta Ads, Google Ads, social media management, SEO, and content marketing.

Job Responsibilities

  • Plan, execute, and optimize digital marketing campaigns across multiple channels.
  • Manage and grow social media profiles including Instagram, Facebook, LinkedIn, and YouTube.
  • Create, manage, and optimize Meta Ads (Facebook & Instagram Ads) campaigns.
  • Create, manage, and optimize Google Ads campaigns including Search, Display, and lead-generation campaigns.
  • Monitor campaign performance, leads, conversions, CPC, CTR, CPL, and ROAS.
  • Conduct keyword research and support SEO campaigns for websites and landing pages.
  • Develop social media content calendars and coordinate with designers and content teams.
  • Write and optimize social media posts, ad copies, captions, and promotional content.
  • Generate and manage leads through paid advertising, organic marketing, and social media.
  • Analyze website and campaign performance using Google Analytics (GA4), Google Search Console, and advertising platforms.
  • Conduct competitor and market research to identify new marketing opportunities.
  • Prepare weekly and monthly digital marketing performance reports.
  • Stay updated with the latest trends in SEO, Google Ads, Meta Ads, social media marketing, and digital marketing.
  • Collaborate with the sales and business development teams to improve lead quality and conversion.
  • Assist in developing landing pages and marketing funnels for lead generation.

Job Requirements

  • 1–3 years of experience in Digital Marketing.
  • Hands-on experience with Meta Ads and Google Ads.
  • Experience managing Facebook, Instagram, LinkedIn, and other social media platforms.
  • Good understanding of SEO, SEM, social media marketing, and lead generation.
  • Experience with Google Analytics 4 and Google Search Console is preferred.
  • Knowledge of keyword research and SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms is an advantage.
  • Strong analytical and data interpretation skills.
  • Good written and verbal communication skills.
  • Basic understanding of Canva or other design tools is an advantage.
  • Ability to manage multiple campaigns and meet deadlines.
  • Self-motivated, creative, and results-oriented.

Educational Qualification

  • Bachelor’s degree in Marketing, Digital Marketing, Business, Computer Applications, or a related field.
  • Relevant digital marketing certifications will be an advantage.

Benefits of Joining ToD Technologies

  • Work on real digital marketing campaigns for domestic and international clients.
  • Hands-on experience with Google Ads, Meta Ads, SEO, and social media marketing.
  • Exposure to multiple industries and international markets.
  • Learning and mentorship from experienced marketing professionals.
  • Career growth and performance-based opportunities.
  • Opportunity to work with a growing technology and digital marketing company.
Job Overviews
  • Location:
    Noida
  • Job Title:
    Digital Marketing Executive
  • Experience:
    1-3 years
  • Job Mode:
    Hybrid